A good design philosophy is worth revisiting. Might Braun be the future of the Apple brand as well? They've already moved on to more than just the personal computing. Why not make the rest of the home their domain? In the home is where we have the strongest emotional response to the products around us. Our emotional response to music is what feeds the iPod craze. I could see Apple producing the perfect home infotainment system with a level of interconnectivity never before realized. They almost have all the pieces together already.
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